[Warning: American Apparel’s ads, which are featured some of the links, tend to have people in moderate states of undress. Some links are somewhat NSFW.]
So my neighborhood in San Francisco is the Mission. It’s split in two parts–broadly generalizing–young, white hipsters and Latino families. The center of hipster commerce is Valencia Street, while more of the Mission Street.
American Apparel is a brand that appeals to hipsters. They make tight fitting clothing and make it in America. They wanted to put in one of their stores on Valencia Street–a perfect fit, right?
Apparently not. People were up in arms (well some people were). People, plenty of whom were probably wearing American Apparel at the time, said they didn’t want a chain store on their Valencia Street. They wanted their unique and pricey boutiques instead.
The Mission Anti-Displacement Coalition was against it but pointed out that the pricey boutiques were also displacing older stores. (Irony.) They also pointed out that people weren’t up in arms about the plans related to an old movie theater on Mission Street.
Wow, what a strange place this is.