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that’s not how you succeed in business

Filed under: — adrian @ 9:31 pm

I saw a Shell and a Chevron gas station both on the same side of the same main road (Whipple) across a small street intersection from each other. The Shell’s 87 octane gas was $2.89/ gal while the Chevron’s was $1.99/gal.

With little to differentiate your product and little advantage to the location, you’re going to price your gas 45% more than your competitor? That’s not how you succeed in business.

One Response to “that’s not how you succeed in business”

  1. dolphio Says:

    Maybe they forgot to change the 2 to a 1? I imagine that digit gets little love from the sign-changers

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