Gawker has a piece about blog cliches. It’s pretty funny/ damning:
Best. [ultimate thing or experience.] Ever/Evar.
Likely originating in the reverse (“worst [x] ever”), this clich still has a deathgrip on the media, in all its sincere and sarcastic permutations. It’s usually taken to mean a state of permanent, perpetual bestness, which is of course unsustainable. Sooner or later, something will not be the best [x] ever, and this phrase is a perfect example.
[undesirable counter-example], not so much.
Oops. I might do that…
The other piece that’s similar but less funny/ more precise is Gothamist’s What Not to do With Your Blog from a couple years ago.
Both make me think about how I write my blog.