adrian is rad


who directs traffic when the traffic lights are out?

Filed under: — adrian @ 1:19 pm

In Johannesburg, it’s apparently Outsurance, one of the bigger South African insurance (vehicle, home) companies. There apparently weren’t enough police/ traffic services to do the job so this company has started sending their own teams.

It’s brilliant. Good PR, good opportunity for advertising—the traffic directors wear Outsurance shirts—and it saves them money—fewer accidents means fewer payouts.

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